TARIK

03/31/2020 Client: Tarik Costa Rica

Branding, and graphic line for an online store that sells leather, textile and jewelry items produced in Africa.

An imagolotype consisting of a cross symbol was made for this project (This symbol is emblematic of Ethiopia).

The concept is made taking as reference the African nature where dryness prevails and the textures of the different manufactures of leather products and fabrics, this to give a classic, industrial and vintage style.

The name of the logo means “A story that deserves to be told” is written in Amheric (the official language of Ethiopia), the customer wants something versatile as the brand for the store and some of the products to be produced will be applied.

For the color we select Old Gold for both the text of the logo and the symbol, it is a classic and rustic color that represents the desired concept very well.