SALEM’S ETHIOPIAN DESIGNS

03/31/2020 Client: SALEM’S ETHIOPIAN DESIGNS Ethiopia

Branding, redesign of logo and graphic line for an Ethiopian store that creates artisan products such as clothing, jewelry, home accessories, among others.

An imagolotype was made where a cross was used, which is very significant for the customer and connected with the cross the "S" which is the initial of the store name.

The colors used contain variations in shades but avoiding distancing from the originals. The colors used are amaranth red, light beige (Old Lace) and black.

The "Oui FY Small" font was used for the logo in the text and description.