MARGARITA

Branding, graphic line for a Mexican restaurant that will be located in Ethiopia.

Creation of a logo (Isologotype) for a Mexican gourmet restaurant, from this logo derives another version focused on fast food, the differentiation was made through the colors applied to each one.

The isologist is made up of abstract flowers and ornaments that are highly representative of Mexican culture.

The colors used are Cherry, Turquoise, Yellow, Purple and Dark Indigo Purple.These were selected taking as a reference those already used in Mexican culture with vivid styles very consistent with current trends and without neglecting how representative they are of their origins.

The font used for the text is "Farley MF" which was modified to adapt it to the isologist with custom variations and the "Fenway-Sans" for the description.