YIRGACHAFE

03/31/2020 Client: Desta Group Ethiopia

Branding, graphic line for a Coffee Lodge.

For this branding project an (imagotype) was created where the symbol is made up of an African acacia tree that is very common in the area and a cabin giving a classic appearance.

In the colors, a dark brown was used for the contours and for the reverse version, the dark brown in the background was used with the contours, a pale grayish yellow, these colors were selected to set the scene and give a feeling of a dry place such as Africa.

The typeface used for the title text in the center is serif style "GoudyTrajan Regulary" for the business authors reference, the sans serif font "Adamcg Pro" was used